Buzz

• Holographic Fashion Show

  “Perhaps Liz Lange, the maternity wear designer who creates a line for Target as well as a more high-end collection, put it best. ‘It's so typical of Target to kick it up a notch and bring the newest, latest, greatest stunt to fashion,’ she said.” ◊ Style List

• American Film Institute (AFI) 40th Anniversary

  “The event was underwritten by Target stores, which made a donation to AFI in the name of each artist in attendance. AFI chairman Howard Stringer joked, ‘If any of you have a spare ticket, the Target (bull's-eye) dog (who walked the red carpet) would like to see The Birds.’” ◊ USA Today

  “I cannot think of another event when moviemakers and movie lovers have come together in such a spectacular fashion... I'm proud to be part of this historic night -- both as movie lover and a moviemaker.” ◊ George Lucas

• Los Angeles Film Festival

  “This year's Los Angeles Film Festival was considered by many to be the best ever. Contributing to this very pleasant festival-going experience were the rooftop ‘Porch Parties’ and the Target Red Room Filmmaker Lounge, a comfortable hangout with a well-stocked bar and Haagen Dazs stand.” ◊ Inside Film Magazine 1 | 2 | 3

• Vertical Fashion Show

  “As challenging as it may be to dress a bunch of models and ask them to walk in a straight line - and it is more difficult than it looks - the staging of fashion shows rarely calls for boastfulness. That is unless the models are expected to walk down the side of building in Manhattan.” ◊ New York Times 1 | 2

  “Name the discount retailer with enough flair to stage a "vertical" fashion show down the side of a New York office tower. If you answered Target, you hit the bull's-eye.” ◊ USA Today

• Deliver the Shiver

  “How's this for a genius idea - brand new, 5,000 BTU air conditioners for $75. You read that right, a mere $75 to make your apartment meat-locker cold. On June 24th, at noon, Target's ‘Deliver the Shiver’ trucks will pull up in Herald Square (that's Broadway, between 6th Avenue and 34th Street, for the 914-ers). They will stay there until they sell out, or 7 p.m. - whichever comes first. Since this is a Target operation, the air conditioners come with a free ‘Bull's-eye’ pull cart so you can lug your purchase home; and the truck stores take credit cards. I'm predicting mayhem.” ◊ New York Magazine

• Bullseye Inn

  “This veritable funhouse, open from Memorial Day through the Fourth of July, is truly over the top. Every detail of the neocolonial building screams ‘Target’ - down to uniquely designed wallpaper for each and every room. The dizzying decor resembles a Target-branded tribute to Lewis Carroll's Through the Looking Glass.” ◊ DSN Retailing Today

• Tony Bennett's 80th Birthday

  “I have sung the song Fly Me To The Moon for many years now but never thought I would actually make it there - but thanks to Target's generosity and the love of all my family friends here tonight I truly feel like I have just flown to the moon and back!” ◊ Tony Bennett

• Pop-Up Stores

  “Some of the most noteworthy case studies for business journalists were pioneer projects by Target, beginning in 2003. This mega discount chain opened a temporary 1,500- square-foot store in New York's Rockefeller Center to launch its line of clothing by star designer Isaac Mizrahi. In 2004, Target set up a temporary floating store on the Hudson River for Christmas sales.” ◊ Sarasota Magazine 1 | 2

  “Anytime anything is limited like that, people feel they can't miss out... It becomes even more sought after. It's brilliant.” ◊ Beth Dickstein - Marketing Consultant, Terence Conran

• Flash Concerts

  “‘"Wireless is of course for people on the go. But more and more, it's become a great way for music lovers to be in the know," said David Garver, executive director, segment marketing and sponsorships, Cingular Wireless. "The Flash Concert series is just one more way that we are connecting our customers to all-things music.” ◊ Hip Hop St.

  “It's great to give back to the fans by playing a free show” ◊ Chingy, recording artist 1 | 2 | 3